Why Trademark Registration is a must for Startups
Starting a new business is an exciting venture filled with vision, ambition, and countless to-do lists. From perfecting your product to building a stellar website and launching your marketing campaigns, every step is crucial. However, amidst the hustle and bustle, one critical task often gets overlooked — trademark registration. While it may seem like a […]
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Why Trademark Registration is Essential for E-Commerce Brands
In the fast-paced world of E-Commerce, building a recognizable brand is key—but protecting that brand is even more critical. From online marketplaces like Amazon and Etsy to your own Shopify store, trademark registration ensures your brand identity is not only unique but legally protected. In this blog, we’ll explore why every eCommerce business, whether a […]
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India’s Piracy Paradox: Unpacking the World’s Highest Illegal Download Rates
Imagine this, the most anticipated blockbuster movie of the year hits theatres. Within hours, maybe even minutes, it’s lighting up screens not in cinemas, but on smartphones and laptops across India for free. A hit web series, meant for subscribers only, is shared in its entirety within a chat group, just a click away. If […]
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USPTO’s Strategic Shift in Design Patent Examination
A Move Toward Integrity, Efficiency, and Fairness The U.S. Patent and Trademark Office (USPTO) has announced a significant policy shift in its design patent examination procedures. Effective April 17, 2025, the USPTO will suspend the expedited examination process—a move aimed at restoring balance, managing application backlog, and addressing fraudulent practices that have surged in recent […]
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