Kabrio got Trademark Registration for its Online Handicrafts and Handlooms Services
Mrtutoo Services Private Limited is incorporated in the year 2016, at Bhubaneswar. This company is involved in the business of fulfilling the demand and supply of handloom and handicraft products around the world. It provides such service through an online store, namely ‘Kabrio’. ‘Kabrio’ being a unit of Mrtutoo Services Private Limited is also planning to help and guide Handloom Weavers for their personal growth as well as in the quality and design of handloom products.
In the present competitive market place, registration of a trademark becomes essential for any Company, Organisation or Individual to distinguish and protect their goods and services from others. Registration also helps the owners, in creating a brand value of the mark for their products/services among the consumers.
As there is a growing demand for the beautiful handloom designs and handicraft products all over world, the business of ‘Kabrio’ becomes popular. There are also various other companies engaged, in the service of providing handloom designs and handicraft products, thus the competition is high. Seeing this Harmohan Das, the Director of Mrtutoo Services Private Limited, felt that it is necessary to protect their brand name ‘Kabrio’ which have unique and stylized logo. He consulted the Lex Protector International Law Office, for trademark registration of ‘Kabrio’.
Lex Protector, which provides legal service and protection in Intellectual Property Rights, encourages and facilitates owners of trademarks to secure their brand name or logo for their products or services, through registration. Lex Protector helped and assisted him in the registration of the trademark ‘Kabrio’.
Before filing trademark application, for satisfaction Trademark Professionals of Lex Protector first conducted a trademark search to know whether any similar or identical mark exists there with ‘Kabrio’ and its logo. After that, Trademark Professionals of Lex Protector filed trademark application for the logo of the mark ‘Kabrio’ (Device Mark) before the Indian Trademark Registry. It was filed in Class 35, as this class concerns with online retail store services which ‘Kabrio’ provides.
After filing, no objection and opposition raised by Indian Trademark Registry and the trademark application was published in the trademark journal for opposition by third party. However, no opposition came forward.
As there was no objection or opposition raised for these trademarks, in November, 2017 the logo of ‘Kabrio’ got registered and Trademark Registration Certificate was issued by the Registry. Upon successful registration now, ‘Kabrio’ has got more protection against infringement by others and also gained more reputation, for its service of providing handloom and handicraft products in commerce. Furthermore, the trademark experts of Lex Protector are always keeping watch on this trademark, to protect it from any future infringement and to keep it safe.
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