WEKAN – GOT TRADEMARK REGISTRATION FOR ITS NON-ALCOHOLIC BEVERAGES
WEKAN the brand name is owned by Manas Choudhury. He started his business since 2015. He deals with ranges of non-alcoholic drinks and beverages products such as; Soft Drinks, fruit Drinks and Fruit Juices, Syrups and other preparations for making such Beverages.
Registration of trademark is essential and fruitful, for the owners of a Company, Organisation and Individual to protect their brand name for their goods/services in the competitive market place. Registration helps any business whether it is of an individual, organisation or society or others, in creating the brand image of their products or services.
For the owner of a product or service it is important to protect his brand name to get protection and security in the market place and also to create an image of the quality of the product and business among the consumers. The products of WEKAN belong to Drink and Beverages Industry where there are number of similar products available by various companies and the competition is also high. In such circumstances he felt it is important to protect his mark, ‘WEKAN’ through trademark registration, for which he consulted with Lex Protector International Law Office.
Lex Protector which provides legal service and protection in Intellectual Property Rights, encourages and facilitates owners of an Organization, Individual or Company to secure their brand name or logo for their products or services, through trademark registration. Lex Protector helped and facilitated him for the registration of the trademark ‘WEKAN’.
First Trademark Professionals of Lex Protector did a trademark search in Indian Trademark database to know whether any similar or identical marks exist there for WEKAN. After being satisfied with the trademark search Trademark Professionals of Lex Protector had filed the trademark application before Indian Trademark Registry, for the trademark ‘WEKAN’ (Word Mark) in class 32, as this class concerns with Drinks and Beverages. After few days of filing objection was raised by the Indian Trademark Registrar on the ground of possibility of likelihood of confusion among people due to existence of similar marks. In response to such objection trademark professionals of Lex Protector had filed the response on the basis of various principles and guidelines, which they had arrived at, through research and analysis of number of similar cases and principles. The response was accepted by the Registry and the trademark application was published in the trademark journal for opposition by third party in trademark journal. However, no one has opposed the mark.
After few days, in November 2017 WEKAN got registered and trademark registration certificate was issued by the Registry. Upon successful registration now, ‘WEKAN’ brand name has got more protection against infringement by others and also gained more reputation, fame for its products in commerce. Furthermore the trademark professionals of the Lex Protector are always keeping watch on this trademark, to protect it from any future infringement and to keep it safe.
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