Categories
Delhi High Court dismisses the appeal of Marico Limited in the case of comparative advertising case Marico Limited vs Adani Wilmar Limited.
Marico Limited filed two suits seeking permanent injunction restraining Adani Wilmar Limited from broadcasting, publishing and printing the advertisement of its product “Fortune”. Both the companies are the manufacturers of rice bran oil. Saffola is the brand name of the plaintiff’s product and the brand name of the defender is “Fortune”. The plaintiff argued that […]
Read more
Comparative advertising in India – Historical background
Comparative advertising is a marketing strategy in which a company wants to show that its product or services is better than the competitors. However, the comparative advertising is not only used to promote a product or services, it has now become a common practice in political advertising as well. An example of comparative advertising is […]
Read more
Launching of ASEAN IP Portal-Background History
The protection of Intellectual Property (IP) rights have become a concern to the Government and the creative people. The IP rights deal with most common issues like public health, education, trade, industrial policy, traditional knowledge, biodiversity, biotechnology, the internet, the cultural industries or climate change. It has become difficult to track the IP infringement due […]
Read more
Difference between patent, copyrights and trademarks
We frequently hear the phrases patent, copyrights or trademarks from the business houses. We do not have a clear idea about these phrases. These words are used to protect the identity of a product from the infringement. It also builds the brand recognition. However, the people frequently ask the question what are the difference between […]
Read more
Payright – An alternative proposal of copyright, patent and trademark act to end the copyright piracy permanently.
Piracy of copyrighted and patented products is a major threat to the inventors, artists, musicians, writers and the investors. The main reason of piracy is some drawbacks of current patent, trademarks and copyright act. Patent of the invention and creative works has now become the monopoly of inventor. It is preventing the others to modify […]
Read more
The background of constituting “Intellectual Property Appellate Board (IPAB)” in India
The capital and labor forces were the main force of Commerce and Industry since the inception of internet technology. From the end of the 20th century, the knowledge and technology became the main factor of industrial development. Technology oriented manufacturing process replaced the labor intensive production method. The new mechanized process cut the production cost […]
Read more
16192 Coastal Highway, Lewes, Delaware 19958, USA