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Should I Trademark My Logo or My Business Name?
A Complete Guide to Trademark Registration in India When establishing a business, protecting your brand is just as important as building it. One of the most common dilemmas faced by entrepreneurs is whether to register a trademark for the business name or the logo. With increasing competition and brand imitation, understanding the nuances of trademark […]
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India’s Piracy Paradox: Unpacking the World’s Highest Illegal Download Rates
Imagine this, the most anticipated blockbuster movie of the year hits theatres. Within hours, maybe even minutes, it’s lighting up screens not in cinemas, but on smartphones and laptops across India for free. A hit web series, meant for subscribers only, is shared in its entirety within a chat group, just a click away. If […]
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Generics Unleashed: Jardiance Patent Expiry Rocks India’s Pharma Scene
March 11th, 2025, marked a seismic shift in India’s pharmaceutical landscape. With the patent expiry of Jardiance (empagliflozin)—a blockbuster anti-diabetic drug originally developed by Boehringer Ingelheim—the gates opened for generic manufacturers to enter the market. And enter they did, in full force. Almost overnight, major Indian pharmaceutical players such as Mankind Pharma and Lupin rolled […]
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Securing the Spotlight: Turkish Olympian’s Iconic Pose to Become a Trademark
The Turkish Olympic shooter Yusuf Dikec applied for his globally viral pose of a relaxed stance with one hand in his pocket and no elaborate equipment for shooting to be trademarked however, still unclear whether the trademark application for the stance would be a figurative mark, motion mark or an image mark. Even though the […]
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Today’s Patent- ICE CREAM FREEZER
An Ice Cream freezer is used for storing bulk quantities of Ice Cream in order to prevent it from melting. Charles H. Ackerman received his U.S. Patent for this invention in the year 1897. This invention is the improvement in that class of ice-cream freezers which are ‘instantaneous’. It primarily means that the cream is […]
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