Sharanya Beautique’s Women’s Clothing

Dr. Shrutee Mohapatra is the owner of the brand name “Sharanya Beautique” and the logo of “SB Sharanya Beautique Be Beautiful”. Her business specializes in Women’s Clothing, located at Jharpada, Bhubaneswar. She used this brand name for the business since April, 2015. With the passage of time her business gains popularity in all over Odisha.

Every business whether it is of an Individual, an Organisation or of a Company, everyone wants to protect their brand name, for their products and services in this competitive market place. At present, where there are number of similar products or services available for one type of business, for the owners of a product or service, it become important to protect their brand name to get protection and security in the market place, and also to create an image of the quality of their products and business among the consumers.

In such circumstances registration of trademark for the brand name or logo comes into play, which gives the owners of the trademark an exclusive right to use and protect their marks for their goods/services, to distinguish it from those of others in commerce.

The products of “Sharanya Beautique” belong to Women’s Clothing, where there are number of similar products available by various companies and the competition is also high. In such circumstances, Dr. Shrutee Mohapatra felt, it is necessary to protect her brand name, “Sharanya Beautique” and the logo “SB Sharanya Beautique Be Beautiful” through trademark registration, for which he consulted with Lex Protector International Law Office.

Lex Protector, which provides legal service and protection in Intellectual Property Rights, encourages and facilitates owners of trademark to secure their brand name or logo for their products or services, through registration. Lex Protector helped and assisted him in the registration of the trademark “Sharanya Beautique”.

First, the trademark professionals of the Lex Protector conducted trademark search to find out whether any similar or identical mark exists in the Indian Trademark Database for “Sharanya Beautique” and its logo. As this brand name deals with women’s clothing, Trademark Professionals of Lex Protector filed trademark application for the trademark “Sharanya Beautique” (Word Mark) and “SB Sharanya Beautique Be Beautiful” (Device Mark) in class 25, which concerns with clothing item.

After few days of filing, objection was raised by the Indian Trademark Registry on the ground of possibility of likelihood of confusion among the people due to existence of similar marks. In response to such objection trademark professionals of Lex Protector had filed the response on the basis of various principles and guidelines, which they had arrived at through research and analysis of number of cases and principles. The response was accepted by the registry and the trademark application was published in the trademark journal for opposition by third party. However, no opposition came forward.

Finally, “Sharanya Beautique” and “SB Sharanya Beautique Be Beautiful” got registered and trademark registration certificate was issued by the Registry, in October, 2017 and May, 2018 respectively. Upon such successful registration, now Dr. Shrutee Mohapatra has established a brand value in the market and got the monopoly, to use the mark along with the authority to stop anyone else from infringing the mark.