Emonster Haunts Apple for Trademark Violation
Authors: Stuti Raibagkar & Stuti Yagnik
The launch of iPhone X may be a success but it has cost Apple a lot. Apple is now faced with one more lawsuit and this time it’s by a Japanese company. Apple Inc. has got sued for using wordmark ‘animoji’- a latest feature in iPhone X. Suit has been filed by a Tokyo based firm ‘Emonster’ which has trademark registered for the word ‘Animoji’. Enmonster also alleges that they were approached by Emoji Law Group LLC which attempted to purchase his Animoji trademark and that was believed to be working on behalf of Apple.
Intellectual Property Rights have always made it possible for every Trademark owner to save their mark from being misused by competitors in market and it should be the same when infringement is done by a hug e enterprise which wouldn’t require stealing any existing mark for its benefits. Let’s see whether Apple changes the name of its feature or decides to go for settlement and pay damages to Emonster for using its Trademark. Whatever may happen, by filing trademark at the right time, Emoster looks one step ahead of apple. This shows that size of your opponent is immaterial if you maintain and protect your IP properly.
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