Comparative advertising is a marketing strategy in which a company wants to show that its product or services is better than the competitors. However, the comparative advertising is not only used to promote a product or services, it has now become a common practice in political advertising as well. An example of comparative advertising is […]
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A large number of databases are regularly created by government and private organizations to meet the specific requirements of the organizations. Some of the created data are not only serving the purpose of the creator, but it may be very much beneficial to the other people as well. As for example, Newton discovered the laws […]
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How can an inventor earn dividend from his invention? The inventor has no knowledge about how to proceed with the new idea. Some of the would-be-entrepreneurs think that someone will come at his doorstep with a fat check to purchase his innovative idea. The matter is not so easy. Inventor has to follow some guidelines […]
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Darjeeling, Cognac, Tequila, Chianti are some of the names associated with certain products of specific geographical region. These products, such as Darjeeling tea of Darjeeling have earned a great reputation throughout the world for certain unique qualities and these products have become valuable assets for the local producers. The products are often exposed to misappropriations […]
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Several business incentives and awards have encouraged the technological progress that has reduced the burden of the poor people. Enhanced scope of monetization of the new invention is now attracting the young scholars to participate in the research project for inventing new ideas and process. “World Intellectual Property Organization” (WPO) is now playing an important […]
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The protection of Intellectual Property (IP) rights have become a concern to the Government and the creative people. The IP rights deal with most common issues like public health, education, trade, industrial policy, traditional knowledge, biodiversity, biotechnology, the internet, the cultural industries or climate change. It has become difficult to track the IP infringement due […]
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