Today’s Trademark : Bentley
Lex Protector International Law office, presents “Bentley” as our “Today’s Trademark”. Bentley got registration over its mark in USPTO on June 4, 1957, with the registration number 646403.
The first recorded commercial use of this mark was in 1935. Bentley manufactures luxury cars. It was founded by W.O. Bentley and H.M. Bentley as Bentley Motors Ltd in 1919 in UK. Bentley achieved great fame and following after the victory at the 24 Hours of Le Mans of 1924, then winning it consecutively from 1927-30. At one time, it was owned by Rolls Royce. Now, the company is a subsidiary of Volkswagen Group (VG) and is headquartered at Crewe, UK. Bentley has its presence in 59 countries, globally. With long continuous usage, global presence and popularity among the targeted consumer, It has secured rank 38 among 100 Most Valuable Automobile Brands of 2018. As per figures, Bentley has a 25% market share in its field, i.e., one in four cars sold above €150,000 is a Bentley.