COLES A LITTLE BETTER EVERY DAY was established on 9th April 1914 by young GJ Coles, Coles store in Smith St, Collingwood, Victoria deals with the wholesale and retail store services featuring food and groceriesis. In April 2014, Coles celebrated its 100th birthday.
Coles invested in significant changes to improve the customer experience, including the roll-out of new-format stores, lowering prices as part of its ‘Down Down’ campaign and investing in its team members to create a culture of selling and serving with personality. From 2010, Coles launched a series of animal welfare and responsible sourcing initiatives, including phasing out sow-stalls for pig farming, providing hormone free beef and committing to cage-free Coles Brand eggs.
It registered its mark on 19th July 2016 under USPTO with registration number- 5000715. The mark consists of the word “COLES” in red with the words “A LITTLE BETTER EVERY DAY” in black beneath.Coles group dedicated to give Aussie families the products they need for a happy, healthy home life, at prices they can afford since last 100 years which makes it today’s trademark.